Steel ki Taaqat, Desh ki Taaqat

The Tata astrum Super brand, launched in March 2019, offers premium quality hot-rolled steel sheets for the fabrication of truck bodies, trolley bodies and various agriculture equipment that play an important role in strengthening our agricultural and transportation infrastructure.

These branded sheets have unique selling propositions including:
• Inkjet and laser-marked source authenticity for the first time in the industry
• Sale of sheets in units rather than weight
• Recommended Consumer Price (RCP)
• Unique product features including inherent softness, high bendability, perfect flatness, bright surface lustre and more

World's First Laser Marking for HR Sheets

Among the unfilled needs of the retail customer was source authenticity. The traditional inkjet printing on steel strips for branding purposes fell short of sophisticated branding needs. Neither chemical etching nor mechanical embossing served the purpose and the only option seemed to be laser marking. But there was no laser marking technology for continuous processes.

Over a series of experiments and innovation, “Therma-pace Marking”, was born, revolutionising branding strategies in steel products and a patent applied for (Application No: IN201831030850) and laser-marked Tata astrum Super was launched, reinforcing the customer's belief in Product Authenticity from Tata Steel with customer assurance marked at source.
BENEFITS
  • Retail TDCs for differentiation
  • Laser Marked HR from HSM (first in the world)
  • CTL Inkjet Marked HR Sheets as per QA Approved Retail Product
  • Table-top Flatness
  • Standardised Packaging
SEGMENTS & OFFERINGS
Truck Body
Truck Body
Trolley Body
Trolley Body
Agri -Implements
Agri -Implements
Gates & Grills
Gates & Grills